In the case of Netflix it is in the ISPs best interest to let them push as much traffic to their customer eyeballs as possible. After all, it's much "easier" and cheaper to build out your internal fabric and network (which you have to do anyway for the traffic) than it is to buy and/or acquire transit to "the internet" for this level of traffic.
[1]: https://xrdocs.io/8000/tutorials/8201-architecture-performan...
I stand corrected on "always line rate all the time in any circumstance" but by your math and my general point < 1 Tbps from one of these appliances across multiple 100G ports isn't problematic in the least from a hardware standpoint - especially for the Netflix traffic pattern with relatively full (if not max MTU) packets.