I've seen it more and more during the last few years, from ads around the city I live in to hipsterish magazines. There's something about it that has started bugging me the wrong way, I find it kind of infantilising but at the same time trying to "sell" me something as an adult (an insurance product, a "life is good" vibe because goofy drawings, that sort of thing). Or maybe I'm seeing too much into it.
Later edit: I'm talking about visuals like this one [1], which, looking at it again, I find quite similar in style to the one Google is using (hence my question, there must be a trend or something).
[1] https://www.reginamaria.ro/sites/default/files/inline-images...