This is money project.
1. Financial side of his project (sponsors, movies, advertising) is tremendous. This is financial project done mainly for money, while hiding it.
2. Listen to any of his live interviews. Dude is arrogant as hell.
3. Whole Sherpas motiv is virtue signaling (and clever fake shield for do not criticise me) - this was even written about!
4. Check his media presence: i t is massively huge. Done for revenues and attention.
5. Difference between him and Kukuczka original feat is only one: MONEY (Ok maybe two: Nims ego)
6. Check what of him thinks mountain guides, and people say on r/mountaineering/ - disdain and criticism.
Money buys things like that. And is the main cause of it, while being mentioned in fine print only (another sign of fakeness)
T h i s i s s i m p l y m o n e y.
And ego. A lot of ego with arrogance sauce :-(