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Maybe music streaming isn't a technical problem so much though?

Anecdote: I've been a paying Spotify premium subscriber for the past 10 years. I finally switched to Apple Music recently. Why? My favorite song, from my favorite artist (well known, national U.S. artist) is inexplicably unavailable on Spotify - but available on Apple Music.

So maybe Apple is light years behind technically because they see it as a partnerships game as opposed to a technical game.

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I‘m not sure if the benefit of exclusive licensing in music streaming is as big as it is in video streaming.

The portfolio available on Spotify (and any other streaming service) is so huge, even if one major artist is missing, you’re still pretty much guaranteed to find something you enjoy.

This is purely anecdotal, but looking at me and many of my peers: many people don’t even have a favorite artist anymore. At least no artist they care enough about to switch streaming platforms for.

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