I don't think these companies understand the DNS system and purpose.
I don't think these companies understand the DNS system and purpose.
Unfortunately after eBay bought PayPal, they put MBAs in charge, and the marketing team won every argument about the "necessity" of alternate domains to track marketing initiatives.
They never really took into account the lost reputation of users getting constantly phished.
Edit: To clarify, there were a lot of good reasons not to allow them to link to a subdomain, especially they were running marketing software made by other companies, because there is a lot of nasty security issues around cookies with subdomains.
But there was no reason for them not to route their outbound email through a single domain, because the weren't supposed to run 3rd party mailers without deep audits.
And a subdomain requires negotiating with someone in the bowels of IT, whereas anyone can register PayPal-communications.com
And as soon as the external agencies are involved, they want as much control as possible. I don’t blame them: setting up DNS entries for some stupid marketing site rarely rises to anyones priorities. So they route around internal controls. Everyone is happier, and everything gets slightly worse.
Edit: Is there a website to name-and-shame big companies who screw up SPF/DKIM/DMARC?