Yeah, I'm pretty bitter about it too. I've seen it in both industries I've worked at, it's so bad.
Actual technical recruiters will contact me and be interested despite me barely matching their stack, and I once god hired on a job doing a technical test on a language I had (almost) never used before.
But if I try actually applying to a job with my CV? Often rejected because I don't have keyword X. The same company would probably hire me if I came from a recruiter lol