It's a "collateral" damage to lives of 40+ million people, which I suspect many people find a tad too high to treat it just as a statistic.
In a way, this is a proxy war - against China, at Russia. Western response means Russia has no future with the West and has to pivot to China. This would give China advantage, so I think it’s unlikely for US to preserve Russia in a shape that could be useful to China as an ally.