It's still 'controversial' and little used in the US:
https://www.utilitydive.com/news/an-emerging-push-for-time-o...
> A new idea is to vary the price of kWhs, making the price higher for residential customers during peak demand, and lower at other times, allowing for more precisely pricing kWhs at what they cost.
> With today's flat per-kWh rates, "customers who use the grid more during peak demand are underpaying for the costs of meeting that demand," Brattle Group Principal Ahmad Faruqui told Utility Dive. "Customers who use the same kWhs during off-peak times pay the same bill and are subsidizing the others. TOU rates can redress that inequity."