Now if they could only figure out their electric vehicles. I've been looking to buy an electric. I love my Mazda but 100 mile range is a non-starter.
We own a second, gas car for long trips, but if you don't have a need for a second vehicle, you can supplement this with ride sharing, or vehicle rental. Would I like more range? Sure, it wouldn't hurt. But do I need it? Really very rarely, and there are certainly options to charge mid-day if I do.
I have a not-too-old Mazda 3, and will switch to an EV the day after Mazda comes out with a 200mile range EV.
On one hand, their focus on tactile controls is a key differentiator for their brand.
On the other hand, it is very difficult for automotive companies to diverge from their peers, as we saw with their universal lemming-like cancellation of chip orders in 2020.