Mazda learned it already and prefers HUDs. Tactile interfaces (buttons, wheels, keyboards...) perform generally better when well arranged. Mercedes did a good job about that thirty years ago. Logical layout, one button one task, LEDs within a button representing the status and the buttons arranged in the layout of the seat.
I wonder how a complete industry just assumed that touchscreens are somewhat better just because their widespread in smartphones. Smartphone are small devices, require visual attention, every app is different and distracts the users, touchscreens are cheap and - therefore working on them is slow. Apple and Lenovo tried both the add a "TouchBar" but the tacticle keyboard has proven to be better. Apple tried also a touch area in Apple Remote, the current one is back to tactile buttons ;)