All content is not created equal: we are social animals and what people around us do interests us much more, even if it is of lower quality. So, if anyone can generate professional-looking creative projects with relative little effort, we'll gravitate towards people creating content on niche subjects that interest us; thus creating small communities with high engagement. Even if they have low watch count, they'll matter to those participating in them. Fanfic communities already work that way.
There always be a place for conventional mainstream media outlets creating run-of-the-mill high-production-value works, with themes averaged to appeal to the masses; it's just that they'll have a lot more competition from communities of the first type.