There is something about the TikTok style swiping videos which just hits differently.

I am far from the demographic for TikTok, but find it super addictive so just keep it off my phone.

I barely use Instagram, but having checked in a few times recently I find myself mindlessly swiping their “Reels” for hours before pulling myself away from it.

YouTube is my goto timewaste, but now when I pick it up on mobile I find myself in their “Shorts” feature which is the same kinda thing.

Just that cycle of short videos in rapid fire…. humour, interesting fact, attractive woman, aspirational products, beautiful scenery, political argument then back around the cycle again is just like digital crack.

Just say no!