All the big consultancies are pushing it, travel sector (eg airlines, hotels, conference circuit folks) are pushing it, corp real estate and related service sector (think Aramark and other bigCo service companies) are pushing it, etc.
All these folks are on site in your BigCo HQ week in, week out, talking to your senior execs who are predominantly white men 50+ years old, trying to convince them this is like an existential crisis only they can solve and which will supercharge their firm for the next 25 years.
I've seen this shit up close and it's real. Big money and big egos pushing this agenda.
It will happen, just a matter of how long it takes.