Please don’t take this as a wholehearted endorsement of Apple’s policy here, but I do sort of get it. In my experience, doing collaborative creative work is dramatically more difficult in a remote environment. In person we can quickly sketch diagrams and wireframes out on a whiteboard or paper and having a six person debate about designs is easy. Remotely, you have to deal with virtual whiteboard software (and as much as I love figjam, it can’t compare to the speed of a physical pen) and video chat (where even a tiny amount of latency results in people talking over each other). I’m sure remote works well for some creative teams… but in my experience, it is much harder (I’ve spoken to peers at other companies who feel the same way). If Apple thinks that collaboration and idea creation are core to innovation, I can see why they want people back in the office.
Not saying I agree with their methods though - personally I would have gone for a softer touch and a more tailored-by-team approach.