I'm hard on cables, and I have an instinct for what's going to crap out on me. I expect this cable to last. That thing where they can afford to make a decent cable, know how, and just... wont? This cable isn't one of those.
It will, however, show grime. They haven't let go of Apple White Which Reveals If You're a Slob yet, and I'm dubious they ever will.
Edit: have to take that last paragraph back, they sell them in black. I did figure on having two...