Ask HN: Is getting attention for startups harder in 2022?

I founded my first startup back in 2011 and sold it in 2013. Back then it felt like not getting attention as a new startup was almost impossible, even without much marketing efforts.

Nowadays getting attention seems way harder in the constant growing sea of startups. Heck, it feels like there 1000x more startups than back in 2011. You can even think of the craziest ideas, only to find out later that there are already a few (if not dozens) of startups out there doing that very thing or at least in similar form.

Not saying it’s impossible or not worth pursuing, but damn did things got harder. Not?