Waterproof anything with a spray
designtaxi.com
designtaxi.com
The company's page for their product (http://www.neverwet.com/product-characteristics.php) doesn't mention breathability. Considering that breathability would be a feature that would make them the next Gore-Tex, I'd expect them to trumpet it pretty loudly.
There are already pretty decent spray-on coatings for outerwear, they just don't last very long in the fabric and have to be re-applied after a few uses.
I used to work for Northern Mountain Supply back when they were a sort-of big deal.
These types of coatings also tend to fail miserably under salt water conditions.
I do kind of wonder how you'd wash clothes coated in this, though. It would be kind of tricky if dirt can get into the fibers but water can't.
Edit: Also, I would love to prank a bartender at my local watering hole by spraying this on his bar rag when he's not looking :)
They don't mention how durable it is - maybe it rubs off from your car.
[1] I think this one: http://www.smartplanet.com/blog/smart-takes/-8216liquid-glas...
A neat demo, but I suspect that phone is no longer working.
While they had a shirt and a shoe on display, the demo was mainly focused around commercially licensing it as a coating for stuff that you don't really want to clean, such as bedpans and toilet plungers.
Sounds pretty impressive and apparently it is already in use by some refrigerator companies (spillproof shelves).
[0] http://www3.neverwet.com/l/4762/hite-Paper---Marine-111810-p...
Even better, can I put it on my hair and go out in the rain without a hat?
I suppose washing it might be a problem...
If it doesn't it's useless for clothes and shoes.
I just can't find anywhere on their site where they say one way or the other.
TBH, their site is pretty light on details.