It seems to be authentication and a graphql alternative for web devs? Why not just say that and have a side by side comparison of graphql and this on the front page? Words like 'scaling world wide applications' strike me as empty.
Here's a side-by-side comparison to GraphQL from some time back: https://twitter.com/flybayer/status/1256957956270120960
If this is a better GraphQL, it better say 'Better GraphQL' and have a side by side comparison, showing how it is obviously so much better.
Messaging is not hard, having a superior product is hard.