I'm not saying this is a cult, but the Scientology office in my city has a sign out front advertising the same vague benefits that this website claims to offer.
Not sure why AI has to be involved, it's a pretty simple set of rating scales which tailors some sensible, straightforward advice.
That being said, am I missing some more sinister or cultish angle? Is there something sinister in the click-throughs that I'm missing? I'd agree that Scientology seems to do this - start with common sense and somewhat effective therapy, transition into cult.