The least quoted and most important "clue" in The Cluetrain Manifesto is the "one clue" listed above the "95 theses." Written by the very sadly late Chris Locke, it says,"we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it."
Sadly, that has not yet been proven true. Their grasp far exceeds our reach. But that doesn't mean it always will. Our Digital Age is three decades old at most and will last dozens or thousands of decades more. So it's early.