It makes sense in a way, but I've always been afraid that more content would mean people get inundated and leave.
I think it really depends on the product. Some do really well with long onboarding sequences (or pricing pages), some do worse. Our next test is trying to merge the two - have a timeline trial at the top of the page, with more information (if the user wants it) below. We'll see.
Great read, thanks for sharing!
Cheers. I'll post the results of our follow-up test and see if we can keep the trial start benefits while bringing retention back up to where it was.