I'm uncertain about Haskell ever becoming very popular. Rust seems to be sucking a lot of oxygen out of the room for new application programming languages, and Haskell is so old that I'd expect it to already be popular if it were ever going to become popular on its own merits. This doesn't matter much to me. There is enough manpower in the community to maintain the tooling and infrastructure, which keeps improving, and the language is fundamentally very very good.
I originally learned Haskell from the book Real World Haskell. It's probably dated now (the language and libraries have changed), but I would certainly welcome an updated second edition.