These trucks are going for 100,000 where I live. Kind of crazy imo - Tesla SUV with the Wing-Doors is in that same ballpark.
I personally would rather just get an ultimate luxury vehicle at that price point or a suped out Porsche.
I personally would rather just get an ultimate luxury vehicle at that price point or a suped out Porsche.
- I do not want to buy another ICE vehicle - I want a vehicle with robust offroad capability - I want a vehicle with excellent performance in terms of acceleration and ride - I want a vehicle with premium interior fit and finish - I do not want a full size truck - I'm not particularly price sensitive
When you look at the competition at the 100k price point, it hits a nice sweet spot for those constraints. I think there is a significant market there to address. Telsa's cybertruck might be interesting but the Rivian is far closer to traditional styling and imho, looks and drives great. There is a lot to like there if they can scale their company and the product is certainly worth 100k. I would buy it again.
My wife and I are weird, we live deep in San Francisco, and drive 2 cars, one of which is a big diesel pickup. Wait - hear me out.
The city is great, but we need to get away. We've found the most cost effective way to do so in Northern California is to own and use the hell out of an RV travel trailer. We use out truck not to commute, not to run errands, but to drive hundreds of miles in a sitting towing a 10,000lb trailer. We can drive 300 miles towing our trailer, almost 600 without towing anything. I don't commute in it, we do this once to three times a month and it's far less expensive than buying a cabin/property or going to hotels/air bnbs.
In our use case a Rivian, Cybertruck or Lightning would be absolutely useless. If you need to drive more than 100 miles to get "out there" it's a useless vehicle. For people that use their trucks to do real stuff they're useless. If I didn't do these things, regularly tow 10k lbs hundreds of miles, I wouldn't have a truck.
I desperately wanted to go the EV route, waited even. But they just don't fit the use case for folks that actually use their trucks for more than grocery getting. They're like Range Rovers.
[Edited to add] The F150 Lightning might out-compete the Rivian on utility. but can't compare performance wise. That's probably the closest comparison vehicle.