Because that line about preferring commercials completely rang false to me, I followed the link....it's from 2010...

"You still haven’t accounted for the popularity of, say,The Sopranos and all the subscription-channel programs. Don’t we pay to get those shows without commercials?

Contemporary shows like The Sopranos might be interrupting themselves. Remember, it’s not the commercial that increases the enjoyment, it’s the interruption. These shows often run six or more parallel plots and constantly shuffle between them. One plot interrupts another."

...so, that entire concept has, IMO, been disproven by the rise of streaming services.