There are other things like this. People expect to be able to access the things they like without friction, and luxuries become necessities. Meat is a similar example in North America, where it’s terrible for the environment and extremely resource and labour intensive, yet people get upset when they can’t get a pound for pennies.
Both industries benefit greatly from people thinking of the product as a necessity or close to it.
I decided to not worry much about my clothing cause my look-matters phase is long gone anyway. When it’s official, I wear a decent official look. When not, I look like a basic dude and let it hurt their fashion/status feelings.
An adverse ROI with regards to time and effort invested.
Why not continue to wear clothes that are visibly damaged?
I do keep them for dirty work at home, but eventually they get to the point they're more useful cut up for shop rags than as clothing.
Visibly damaged clothes are not good for every occasion and may just look bad on almost every occasion. Otherwise why not to wear a potato sack or rags tied with a bit of string?
Because they don't offer the same style in multiple sizes, so if the size doesn't fit, you are out of luck. For me, it's just too much work / time investment. Also, I like to just buy the same pair of trousers again, if the last one broke.
> Why not continue to wear clothes that are visibly damaged?
Social conventions.
Wearing clothes that are visibly damaged incurs social judgment.
So does wearing clothes that are out of fashion. Draw the line where you want to but don't judge others for choosing differently.
I wouldn’t be surprised if a large percentage of clothes bought in rich countries are worn once or never.
But I say that as someone who gets told by his wife that he needs to throw clothes that fall apart away, so it’s just a guess ;)
As an example, say 8 out of 10 people have 7 sets of clothes, one for each day of the week, and use the same sets for a whole year. The remaining 2 out of 10 use a new set of clothes every day, so they go through 365 sets of clothes in a year. That comes to clothes being used an average of 4.64 times:
$ python -c 'print(
# average used times in a year
(
(
8 # people
* 7 # sets of clothes
* (365 / 7) # used times in a year
) + (
2 # people
* 365 # sets of clothes
* 1 # used times in a year
)
) / (
8 # people
* 7 # sets of clothes
+
2 # people
* 365 # sets of clothes
)
)'
4.643765903307888Anyway, it's just an example to show how that number can be easily influenced by a small minority. The real numbers are going to be different.
On the other end, I’m also surprised by the “one-year” thing: most of my clothes are more than five-year-old and they are fine. For underwear and t-shirts, I typically wear them once a week.
Because these are the minority of clothes despite being used by the majority of people in the example I gave, changing the timeframe doesn't really change the average. Changing the example to use a 5 year timeframe, for instance, only changes the average to 4.92.
> not 20% of the population
Right, and it also ought to be less than 80% that buys clothes no more often than once per year or per 5 years. Both extremes are exaggerated to not have to insert more tiers than needed into the example.
Enough. Nobody actually wants these. It's direct to landfill for 99% of the things you're giving away.
I start saying no, not that it impacts items already ordered. Figure if they start ending up with thousands of t-shirts after an event they'll stop ordering them.