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You’re confusing “novel” with “tech.” Very few people work on novel problems as programmers compared to the number of programmers. It doesn’t mean they don’t work on/with “tech.”

A baker may just follow recipes. It doesn’t mean he’s not a baker.

Technology is a sector classification, but for any other company in other sectors, they likely have a business unit called Technology, with a c-suite position called chief technology officer, with developers who hold computer science degrees (just like at Google! No wai?! Yes wai!)

MasterCard is also a tech SPDR holding, for… reasons?

And finally, Netflix is a tech company with a film studio, but Disney is a film studio with a technology application, and I can’t meaningfully disambiguate why someone who works on Netflix code is in technology and a Disney+ developer is not.

That is in the context of companies. Agreed, a yogurt company is not a "tech" company. But someone who programs their mobile app certainly has a "tech" job.