Everything is becoming subscription-based nowadays
twitter.com
twitter.com
* except ours
A major villain in this story is gym chains like 24 Hour Fitness, who force you to go in person just to cancel. If you make a very rational choice to work it out with your bank, the bank might still charge you a fee just to stop a recurring payment!
Subscriptions are, I think fundamentally, an anti-pattern that should be stopped ASAP.