I'm just saying, this is a commercial relationship.
When my bank raises it's fee's I complain, but I probably won't move bank.
When I go get a coffee and they're like, 'sorry, to cover our costs the coffee is 50c more', I'm like... eh; we have a friendly relationship and I'll just wear it.
...but, and here's the thing:
If I went to get a coffee, and they were like, sorry, you have pay an extra $5 for the sugar; you think it's unreasonable and entitled to complain about that? After all the years of free sugar, surely I should just support them in these times and pay and extra $5 for the sugar on my coffee.
People going there... could complain. Or take no sugar. Or choose a different coffee shop. Honestly, it's up to them. It's pretty reasonable to feel a bit upset though, I think, in that situation.
So, my sympathy does not extend to companies that do this.
You have costs to cover? Well, I'm sure you'll figure something out. You'll probably lose some customers and gain some others. Maybe it'll work out; maybe it won't.
There’s no reason to feel sorry for companys in this situation; it is a situation of their own engineering. If it works out, it works out. If not, they'll die. It's the way of the world.
They don't need my, or anyone else's, sympathy.