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Oh! I didn’t think about it like that, he might have actually saved his company from further layoffs at the expense of his own pride/credibility.

It depends on what kind of customers he's after. For businesses? I'd stay the hell away.

For individuals who think "any publicity is good publicity", it might have worked.

Eh, he went viral.

Yep. And that's what they aim to help their customers achieve.

>Yep. And that's what they aim to help their customers achieve.

Any business can go viral at anytime easily. It doesn't mean it's good for business.

For example, if I owned an ice cream truck business, I could record myself throwing ice cream at my customers' face instead of handing it them. I'll go viral. But it doesn't mean it's good for business.

No, its not easy to go viral, even on the negative side. Peoples attention is so scarce these days that you cant even stupid stuff to go viral.

Negative publicity is still publicity