Damn, is that a recent development? Because I can recollect buying the game but don't remember actually playing it. It's very likely that have spent less than 2 hours on it. Would Valve let me return the game? Don't want ads, and additional launchers in my steam games.
I returned Crysis 3 a few years ago (because the Origin client wouldn't work correctly on my Linux machine) and have been steadily avoiding EA ever since.
Thanks for sharing.