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Feels like I'm missing some context here. I guess the point is to chuckle, since this was posted in 1999 before it became evident that in fact markets are dumb and gullible and if you have a popular enough website you can own entire ones and sell access to their members with unprecedented efficiency to advertisers.

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> in fact markets are dumb and gullible and if you have a popular enough website you can own entire ones

The Cluetrain Manifesto reminds me of another text from the same era -- World of Ends <https://worldofends.com/>, about how the internet is an agreement not a thing and how the intelligence is all at the ends.

Of course, that's no longer true. The internet as it was no longer exists, it's been castrated, tamed and made safe for corporations and governments working hand-in-hand to take the power, and control us.

luckily web3 will save us

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