The Archaeology and History of Bitumen (2019)
thoughtco.com
thoughtco.com
Bitumen hardens preferentially in areas that have been exposed to light.
The very first photographs ever made were done on bitumen-coated plates.
https://en.wikipedia.org/wiki/View_from_the_Window_at_Le_Gra...
"Faster" coatings were soon developed for camera use, but bitumen continued to be used to make photographically-reproduced printing plates for quite a long time (in that application, a long exposure time is not as critical, and may even be advantageous).
I can see that iPlayer only has clips: https://www.bbc.co.uk/programmes/p048dpqp
But DocuWiki has a bit more information: https://docuwiki.net/index.php?title=Planet_Oil
Plus its cheaper than using a wood treatment and does the same job really with the benefit of being waterproof.