1. they have paid to join the apple developer program
2. they have validated ownership of their URL's domain with apple
3. they have submitted to all of the censorship requirements of the apple App Store (failure to do this one is what destroyed Tumblr and the Hong Kong anti-police protester app, you may recall)
4. they pay apple a cut of their sales
5. they buy mac workstations for all of their iOS mobile developers, to run xcode
Apple actually has a vested interest in apps supplanting the web, and has little incentive to improve web security features because Apple would prefer that new businesses simply use native iOS apps for everything (which sells more iPhones and locks both development investment as well as user eyeballs to their hardware).
One of the iPhone's marquee features is privacy.
Apple has shown that it is willing to piss off native app developers in favor of user privacy.
But to be in the app store an app has to comply with the rules. Google could decide to require compliance with that header. It's no loss to them, because the consequence would be that almost all Android users would use Chrome, and the tracking in the browser would still be controlled by Google.