"The garment industry has a vested interest in ensuring that the rest of us think of clothing as disposable, or at least mutable. This is especially true of fast-fashion companies, but it's also true for luxury brands, even if they market their products with the promise that they'll last a lifetime."

Responsible journalism. +1

Currently trying out some "guaranteed for life" hiking socks made in Vermont. No doubt some HN readers will guess the brand. Feeling like maybe I will come to regret it later as they are so densely woven that they neither stretch nor breathe as much as non-guaranteed socks and they take a longer time to dry. But imagine a sock company (hosiery) that sells socks as a "lifetime subscription" that can be fully paid-up at time of purchase and recycles old socks that people send them. This is far better than "fast fashion". Honestly I have no idea if this company recycles old socks, if that is even possible, or if it truly honours the "lifetime guarantee", but their popularity has gotten me thinking.