Domino's tried to sell pizza to Italians. It failed
cnn.com
cnn.com
Notably though, this operation was alive for 7 years. It seems that people didn't hate Dominos pizza. They thought it was acceptable if they wanted delivery. But now they can get any kind of pizza delivered and that is the preference.
Domino's have two main problems: one, their pizzas are made to a cheap price (not very tasty) and, two, if they are delivered they are not very hot and are quite soggy on arrival after some time in a box inside a carry-bag.
Of course you get the standard McDonalds and KFC, but those are everywhere... I'm not sure if my Italian colleagues ever visited them mind - I felt I'd be fired and kicked out the country if I ever mentioned I ate there - whenever I went they seemed to be full of teenagers.
One time we really wanted Mexican, so we traveled to the other side of the city to visit the one of two restaurants that sold burritos. It was the worst 'Mexican' I'd ever had.
The thing about Italians is they know what they like. A typical dish of Italian cuisine has few ingredients, but due to skill of the chef and the high quality fresh ingredients, they can create something amazing. That doesn't really mix well with American cuisine.
Edit : I've had the same experience with Japanese food. As far as we can tell, there are two or three real Japanese restaurants, owned by Japanese. And ONE French bakery in Rome. This is the third capital of the EU by population mind you. I mean, they literally have a border with France ! Good luck finding decent bread.
Starbucks ( ! ) just opened its first ( ! ) and only ( ! ) store in Rome a few months ago.
It goes the same for most popular world chains. You'll find UNIQLO in France or Spain, forget about Italy.
If you want to be in a place forever frozen in the seventies, go to Italy.
I have, a solid decade in total, between the 70s, the 80s, the early 00s, and recently a considerable amount of time during the pandemic. I don't speak from hearsay or try to be offensive.
Your grandparent comment seems fine enough, but I highly doubt you're going to convince anyone to engage with a defense to the contrary. Conversations about voting are already discouraged, people tend not to reply to this sort of thing, and even if they wanted to the way you've framed it sounds like there's no way to change your mind, so the rest of the people who might've attempted to explain their qualms probably won't bother with a seemingly futile effort.
If you rephrased the question in a way that didn't suggest you're correct ahead of time and in a way that doesn't talk about voting I suspect you'd have a lot higher success rate. I haven't tested that yet, so caveat emptor, but I'd wager a nickel or two that in right about that anyway.
I would offer you would get less downvotes if you cited statistics or verified third party info?
>Starbucks ( ! ) just opened its first ( ! ) and only ( ! ) store in Rome a few months ago.
Uhm, there's 7 (according to Google Maps) in Milan, 2 in Turin, and at least two more someplace else (one being in Rome). Additionally, 1 of the 7 Starbucks in Milan is the only "Starbucks Roastery" in Europe.
>It goes the same for most popular world chains. You'll find UNIQLO in France or Spain, forget about Italy.
There's a UNIQLO store in Milan.
I wrote that there is ONE Starbucks, just opened in 2022 in ROME and that's literally a fact, I can see where you might misinterpret my sentence -- I was speaking of Rome. I do mention this is the third capital of the EU and in a G7 country and this is unusual, Starbucks being what it is. And yes, half a dozen more in all of Italy, again, proving the point. There are more in a single city in many other EU countries.
There's a dozen of them in and around Vienna, a much smaller capital also with a great tradition of coffeeshops, for comparison. But a place with much less aversion than Italy to foreign businesses.
I am not smug or care for karma / rewards / validation. I care for truth and not taking facts as opinions.
It's a logistics company, using pizza as it's MVP to deploy it's franchise model and impose it's delivery tracking model and ancillary systems. The food is at best a tertiary consideration in this model.
With that said, I ate quite a bit of Dominoes during COVID as it was the last thing to close on a weekday (12am-1am) in my region, and I always picked up and tipped the staff who prepared it inside because the truth is that was a depressing job to have during that time (no tips and base salary only with massive rushes during lunch and dinner with everyone locked down), and if you added things like kimchi to the pizza it really wasn't so bad.
Having worked and ran kitchens in Italy, I can say that it's not a shocker they'd turn this Americanized product down just on principal; Dave Chang did segment on this with some of his friends from NY (chef/owner from Lucali) on his netflix show who then even traveled to Italy to see how it was made to emphasize why things are this way.
With that said, it's not for the reasons these pundits think either [0], I'm about 45km from the Italian border and the Pizza place I just got back from had to put a pause on firing any new orders because they got an order for 30 pizzas for take out, and guess what they have Pineapple Pizza, too! Hell they have Vienna sausage on one, too since they're a mainly targeting tourists from Austria this time of year.
Italy as a culture is just very insular, even amongst themselves, especially it comes to regional cuisine. I had to do so much studying and reading old recipe books form the family's owners from centuries ago before I could present anything on the menu since I was from California. They couldn't even believe I knew how to throw together a minestrone when I first showed up! You can only imagine their faces when I started to put things from Sicily, Naples (where the owner is originally from) and even a few special menus from Calabaria on the menu in Central Italy.
Take the Parma labeling model for example, those are all made in different but specific regions with the same animals with same recipes but the Italian government refuses to allow the sell of them on the open market--though I have attended the farmer's black market where you can get parmigiano from outside Regio Emillia, or Balsamic from outside Modena etc... and the products are still top notch and were on my menus in a well renown place in Emillia Romagna.