Solid positioning is key with dev tools.
All I'm saying is out of all companies trying to reach folks on Twitter Supabase is doing (imho) very good job.
hopefully the other commenters have helped fill in this broader perspective
It's not that I don't enjoy memes, the Ukraine Meme Force is making epic ones, but I don't want this from the companies I purchase from dominating my feed.
The main problem with adoption, I suspect, is that their self-hosting story is not great and their per-app pricing is not that friendly beyond a handful of apps. Might be one of the reasons their growth is no longer accelerating. They seem more focused on adding product lines than in making one really great.
Also, their main interfaces are "click buttons in a UI" or "write SQL". Why is this something a Rails, Django, or devs who code should consider changing too?