I notice this price varies even at the same locations sometimes, but it's WAY up in general by a solid 50 percent in 2 years.
This happens with things like Medium Ground Beef as well. But T-bone steaks can be quite cheap in lower income areas, and massively overpriced in more expensive parts of town.
Then again that's been true since I started paying attention to this stuff almost 20 years ago. The reported inflation rate's never felt all that close to how much stuff I buy's actually going up in price (the reported rate's consistently a lot lower than that).
HOWEVER, in the specific case of McDonalds, you have to factor in that they've spent the last few years aggressively optimizing for price discrimination. If you're poor, you use the app and physical coupons and never pay menu prices, but something closer to what the prices used to be. If you're not poor you pay menu prices and wonder when fast food stopped being cheap (it didn't, they just make you trade some time and effort to get "normal" prices now)
Experts are just spinning things to fit their idealogies. Regular folks must start evaluating how inflation is personally affecting us and make noise.
This is actually pretty similar to what pizza chains have been doing far longer and to a greater degree than other fast-food joints used to—it's long been the case that you can get 30-50% off your chain pizza order with coupons, and that there are always a bunch of coupons available to suit many common orders, such that there's rarely a reason to order anything at full menu price from a major pizza chain unless you just can't be bothered to track down any of the deals (hence, it's price discrimination, with a side of psychological manipulation to make you think the "deals" are actually bargains when they are, rather, simply not rip-offs).
As for my own experience: we usually do Arby's when we want garbage food. We can easily drop $40 there at menu prices without going nuts—or we can get all of the exact same stuff for $15 or less, with coupons (the key: lots of their coupons list, in small print, a count of times you can apply it in the same visit, so you may be able to use a single coupon for, say, "$3 sandwich + fries" to buy five of those meals at once at the coupon price). Again, these places have long had coupons, but they didn't used to constantly have lots of coupons or other deals active at once, and the difference between coupon and menu prices didn't used to be so extreme. Actually, noticing that Arby's prices had damn near doubled over just a couple years (pre-pandemic) was what prompted me to take notice of this situation, which does appear to be playing out industry-wide.
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I like discussions about inflation though because everyone brings up a particular item from their own budget. For instance, have you priced Little Debbie Zebra Cake Rolls lately? Did you even know they exist? It's like a mixture of a Swiss Roll and a Zebra Cake and they are completely awesome and I'm pretty sure the government is ignoring the 50 percent inflation I've been seeing on them lately. I don't know if this is incompetence or reactionary arrogance ("We'll stick with the hexagonal cakes they serve at Quadrangle Club thank you.") but I know the whole program is broken.
Wait, nevermind you're right about that.
Not really. There's this myth that it only costs a few pennies to fill a cup with soda.
I was a manager at a Subway from 2006 to 2012, so I got to see the costs of all our food. I did the math and found it cost about 1.7 cents per ounce dispensed, so a 32 oz soda cost 54.4 cents to fill assuming no ice. The cup/lid/straw cost us about 12 cents. At the time, we charged $1.69 for the soda, giving a margin of about 60%. This margin of course went up if they used ice, but went down if they refilled it.
About 20% of revenue went to labor. I'm sure you're thinking, "But if you can make a sub in under a minute, and you pay $10/hr, shouldn't it be less?", but there's a lot of time spent not making sandwiches, such as cleaning, baking bread, and other food prep. Sure, the lettuce came pre-shredded in bags, olives and jalapenos are pre-sliced, but we had to slice the tomatoes, cucumbers, onions, and green peppers.
And then of course, there's the cost of rent and utilities, plus franchising fees. Overall, our profit margin was under 10%.
I'm sorry, what? People drink a whole litre of soda with their lunch? I don't understand this on multiple levels. Who would buy this, why would anyone sell it, and should that even be legal?
We Americans love our soda far more than our friends around the world.
I had sticker shock when I went to Italy a couple weeks ago and if I ordered a soda at a restaurant, I'd pay 3-4 euros and get a tiny 8 oz can.
In America, at a restaurant, if you order a soda, it's $2-4, and you'll usually get a 12 or 16 oz cup and get free refills.
At least I stick to the Diet/Zero-Sugar varieties so I'm keeping the calories down.
The McDonalds app is the weirdest mish-mash of modern app design with ancient CRM systems I've ever seen. It looks like they finally updated the email receipt - it used to be text-based straight from the 80s.
It will be interesting to see if locations start pulling tricks to avoid honoring the deals in the app.