I've found the directions from Apple Maps to be far easier to follow than what Google Maps gives. Heck Google Maps gives plenty of nonsensical directions, even in cities where Google has an office! (Seriously though, wasn't the Google Maps team in the Seattle area for awhile? Why so many long standing brain dead bugs with local stuff...)
"turn left in 600 ft" vs "turn left at the Jack in the Box up ahead."
IMHO the single largest improvement to Google Maps in the last few years has been the inclusion of traffic lights on the map. Location data, especially in cities, is often spotty and can be plus or minus a block, knowing I should turn at the stop light, or one intersection before the stop light, is the single most useful bit of information Google Maps gives me, and it is unfortunate I have to look down at my screen to glean this bit of important data.
I've listened to the instructions Uber's mapping app gives to drivers, and it also seems to be an improvement over what Google Maps has.
> apple needs to do a much better job of getting accurate POI (places of interest)
Parking garages is a huge one. The day Google Maps added parking structure information for corporate offices (well over a decade ago) it became far more useful. It doesn't always have it, but when it does, super nice.
Google Maps used to also accept tons of community contributions, for better and for worse. I am sad to see them go though, some people used to update food truck information regularly, and still today you can see the last location a food truck was marked as being at!
Edit: Google Maps has also gotten pathologically obsessed with the "technically fastest" route over the years. At present, they will regularly direct drivers to do stupid things like turn left across 3-4 lanes of highway traffic, instead of going down 1 block and using an intersection that has a left turn signal. Are Google's directions technically 1 minute faster? Sure, at the cost of 1 extra white hair on my head. Not a good trade off.