Here's an analogy: Is it hypocritical to say "we shouldn't punish people who sell marijuana," but also say "we should punish people who sell heroin?"
Maybe you disagree with the person's preference for what should be punished, but saying "we should punish this behavior but not that behavior" doesn't make a person a hypocrite.
Is not a comment on free speech or not. There are rumors of government sanctions for this specific case, but the typical deplatforming is more like getting kicked out by the bouncer.
Would you stop the above chain of events at the very first link? Would you say: "We can't ban trojans because it's code, and code is speech, and speech is either free or its not?"