The part that's suspicious is the $25 price point (the BeagleBoard is $125, the BeagleBone is $90, the Gumstix is $150-$250 depending on configuration). How many products can you name for under $50 (2x the cost of the Raspberry Pi) that approach its specs and capabilities? Also, they're aiming for user-friendliness to the point where it is supposed to be an educational product for young people.

These are both really, really hard to do. The foundation seems to be approaching this goal fairly well; if it is vaporware they have documented it quite well indeed. Having volunteers like their director and trustee Eben, who is an architect at Broadcomm, and trustee and operations director Pete, who is the managing director of a PCB manufacturer, can't hurt on getting this thing spec'ed out. Whether or not those relationships will last once this gets rolling is the shaky part.

Don't get me wrong, the team seems like a great group of people, and I trust them to have good intentions. However, I don't give anything approaching trust to Broadcomm.