Enterprise SEO Platform Ginzametrics Raises $1.3 Million Seed Round | Hacker News Reader

Enterprise SEO Platform Ginzametrics Raises $1.3 Million Seed Round

techcrunch.com

Correct me if I'm wrong here. But why is this company valuable long-term? Sure short-term there is a lot of 'magic' that goes into SEO. That said, a lot of people in search are slowly coming to the realization that SEO data is a lot like cryptography was in the past. While it was secret (DES), it could be broken in secret. Once it was public (AES), the difficulties it faced could be acknowledged and worked around. Companies like Blekko, which run enormous search engines/databases, are giving away SEO data for free. Say what you will about their search product, but they are giving the SEO away for free. Unless ginzametrics starts to run its own search engine, I can only ever see it successful so long as they can 'guess' what google and Bing are doing. But as entrants like Blekko, force google and bing to become more open, Ginzametrics has less of a value proposition. my 2 cents.

Great question, guimarin.

Actually, most of the value we provide to our customers has less to do with trying to second-guess the algorithm and instead help them optimize their content according to well-known best practices (recommended by Google, etc.) for very large numbers of pages and keywords. That is, there isn't any magic involved -- it's about making sure that your content is unique, high quality and relevant to your customers.

Regarding free tools like Blekko, etc., this industry has always had free tools and yet our business has grown dramatically over the last 12 months. Larger companies have needs that free tools have never been very good at fulfilling. That's why we built Ginzametrics.

http://www.ginzametrics.com/terms.html

Is linked during the 'Request Demo' signup (which should't need my phone # btw)..

I think you meant to link /terms/

omfg thanks! :-)

Nice work Ray, things have really taken off since we got lunch! I take it you decided to stay down in the bay area :)

Thanks! We did end up staying down here as it was easier to run the business from SV. Hope you're doing well!

Good decision which has obviously paid off :) Portland is still raining, but business is excellent.

Glad to hear it! It sounds like 2011 was a good year for lots of people.

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