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I'd use revenue instead of profit, since their expenses don't disappear just because the site is down.

If Google is walking down the street and stops to pick up a million dollar bill, it actually loses money.

But do they actually cough up 2 minutes worth of profit because they were down for 2 minutes?

I think you're looking at revenue. Year end 2021 was $257,637M, divide by 4 = $64.4B per quarter. Net income was $76B or about $19B per quarter.

https://abc.xyz/investor/static/pdf/2021Q4_alphabet_earnings...

I'm so confused. I honestly think we said the same thing. But I'll go with whatever. It wasn't really a serious point.

Expensive for you, but for Google it is nothing. A bug in their Ad placement stack would cost more.

Google ads outages often have positive revenue impact because with the quality systems down or impaired they may briefly serve tons of junk that pays a lot but users hate.

Slowly mix in 12oz of OKR obsession, some salt, and you have a recipe for low quality ads, fairly often.