Encryption and use of signed certificates has certainly been a big help against web fraud. No, it's not perfect, and can't prevent certain kinds of phishing, but it has definitely raised the bar for would-be scammers. It makes it nearly impossible to spoof "amazon.com" in the browser, and it prevents passive snooping on open WiFi.

You can't make it impossible, but you can make it very difficult.

My elderly uncle almost gave $10,000 to a scammer who had convinced him that his nephew was sitting in a jail and needed this money to be paid for his bail. Luckily, he reached out to me for help and I was able to confirm that his nephew was at home, not in jail.

I honestly can't imagine some of the scams that are coming, particularly to the tech-vulnerable, if we don't do SOMETHING to make real-time deepfake video harder than it now is.

DeepFakes are a technological problem, not a social problem.