Good article, but no mention of the World Economic Forum/Klaus Schwab's Great Reset.

They don't hide that in order to save resources and deal with climate change, renting (& circular economy in general) should become the norm whenever possible.

Another thing this article touches but without digging deeper : not all subscription-based things are bad. It depends of the product and the benefits to the user : Spotify's subscription is more about being able to use their algorithm (I guess?) than storing songs ; a car manufacturer's subscription to be able to use your car is stupid.