"You’re advocating trading that for Apple’s profits."
Look at who you're replying to, I'm not advocating that at all!
The Semiwiki guy credibly claims TSMC has reached this worldwide pinnacle of chipmaking in part by being trustworthy and creating an ecosystem based on trust. That of course includes being fair with your customers, which has allowed the latter to fund the creation of new fab lines and nodes knowing TSMC won't screw them over once that money is spent.
Also not the guy who made potato analogies.