Both Rijndael and Serpent could have equally become more performant in the AES-NI CPU instruction sets and I am also not ok with how that evolved either. Cipher fixation is a security vulnerability. AES-NI CPU instructions should have included a few ciphers for performance. Probably Rijndael, Serpent and Twofish. There are folks in the cryptography community that are very much against using more than one cipher and that makes it clear to me they have been compromised or manipulated by something.
You can believe whatever you want to believe, but the threshold you've just claimed to have for believing someone is compromised suggests that essentially every academic cryptographic researcher in the world is compromised.
AES won due to software performance.
https://www.moserware.com/2009/09/stick-figure-guide-to-adva...