How Did Elevators Lose Their Music?
tedgioia.substack.com
tedgioia.substack.com
Not to pick on you for any reason, but I interpret it that way too. And FWIW I thought akomtu's comment was quite funny.
Saying that a state of affairs already exists is no kind of moral or rational argument against the wrongs of bad circumstances. In it's most charitable interpretation it's just empty "whataboutism". A less charitable take is that it's tacit support for a situation by propagating morale-sapping defeatism.
I'm glad that more people are starting to call out "Privacy is dead just give up" naysayers.
Now, I'm not saying you are one or that is your intent, but please be mindful that statements that seem to normalise bad circumstances in an offhand way can can't help but be interpreted at lending assent.
As Howard Zinn put it [1]:
"The power of a bold idea uttered publicly in defiance of dominant
opinion cannot be easily measured. Those special people who speak
out in such a way as to shake up not only the self-assurance of
their enemies, but the complacency of their friends, are precious
catalysts for change."
The same goes for bad ideas as for bold ones. So instead of simply
amplifying what is in a rotten world, why not go one step further
and say what should be if you wish to say anything at all.[1] https://en.wikipedia.org/wiki/Howard_Zinn:_You_Can%27t_Be_Ne...
In case it was not clear, the parent comment I was responding to was mentioning "if we do that, we'd be tracked day and night wherever we go" (I paraphrase) and to me it's amusing that that poster did not notice that it's already happening right now.
That does not say anything about this being desirable or not, again.
> say what should be if you wish to say anything at all.
You don't have any say about how I should comment on HN.
I guess you are still safe if you go alone in the middle of the woods without any device.
I was talking about the ads on every vertical surface in the mall, not long after the movie came out, and someone said, "I guess I didn't notice." This is how democracy dies. Not with a bang, but a whimper.
Ready Player One is much more on the nose about it, but it goes by so fast people likely missed it too:
> we estimate we can sell up to 80% of an individual's visual field before inducing seizures
> But Minority Report, though it was written and filmed before 9/11, might be Spielberg’s most prescient work of all. Tasked with predicting our near future, he imagined an America filled with dazzling inventions but rotting from the inside out, one in which the erosion of civil liberties is thinly veiled by chest-thumping braggadocio about technology’s power to solve every problem. Spielberg's eye-scanning cameras and autocratic cops could easily be exchanged with the overreach of the PATRIOT Act, or the NSA listening in to casual conversations. The film’s warning is one the world is only beginning to heed. We may not have precogs dreaming of murders in police precincts, but so much beloved technology of today is just as effective at watching and constricting our lives.
If life’s taught me anything, it’s that other people don’t like the music I like and I have access to an effectively endless amount of it between Bandcamp and YouTube.
Screeching tires, synthesizers, and engine sounds as we plunge.
I always think of Johnny Rotten’s story of playing it at parties to piss people off for these examples. And I do actually like it. But I will admit I listen to Safe As Milk far more often.
My guess is it doesn't do proper face recognition but just tries to put you into a bucket. "Oh you are a female teenager, play whatever is popular for that bucket"
In the Netherlands a couple of those companies that rent out screens with advertising in the public space placed new versions that included a camera above the screen meant for measuring people's reactions to content shown, detecting demographics and mood. After public backlash they promised these were deactivated until the legal situation became clear, but by now they've stuck thick badges over these with their brand name. I guess they got sick of people putting stickers over the camera holes.
Or at least that's how I explain my local store playing a country song into some obscure song I love from 20+ years ago, into some modernish pop song.
Maybe some place has furthered this with recognition software, but I don't interact with much social media and still have noticed this.
For older elevators that would not allow much modification, the hardware was a DLP projector mounted under the ceiling with a top portion of the doors covered in a reflective matte sticky film. All the new elevators come with some sort of flat screen pre-installed.
Hardware is cheap, regulations are lax, it's a decent source of extra revenue for the property management companies.
Hotels have a rather hard time behind them, plus competition with AirBNB, no wonder that they are looking for every income opportunity.
My hotel in Luxembourg (8 floors total) had 2 screens on either side of the doors to select your floor from. There were static ads in place of floor numbers, to make the floor selection look longer. After the elevator starts moving, the floor selector collapsed to a condensed view with video ads playing on both screens and over the speakers.
That being said, I am practically allergic to commercials on screens. If somebody would try to shove it down my throat on a regular basis, the first think I would look for is how to sabotage/break this system while not being caught on camera(s).
There is one place in our city (Geneva), in the very center some business has put a screen in their window facing super busy street. I don't mind short adverts running there that much. But between them, they put 1s very bright white light blinking done in such an intense way it steals your attention completely and is pretty horrible to your eyes if you actually look at it. Anytime I walk around I look for a stone to throw at it. Or some silenced .22, just to make it stop (I won't do it but only due to cameras and not having a silenced .22, otherwise I would have already done it and would even feel great). Mind you, this is 2m from very busy road and intersection, so I think its an accident waiting to happen because during nighttime its pretty bad.
I expect most property management companies will mute the advertisements, especially after complaints.
I must say that Billy Idol jumping around while mutedly singing "she cried more more more" gets more amusing every time I see it.
Oh no please … not this crap again…
I sincerely doubt it's only once, but your point stands i guess.
Silence must be silenced.
But i guess you mean when the doors are closed and there are people in the elevator.
....how to know, how to know...
Seems accurate. I'm from the UK and I've never heard elevator music anywhere in my entire life. For the longest time, I thought it was actually just a thing in American movies.
It's one of the only places I've ever had to deal with, where if you play ANY music the big 3 consider it stolen (1 rift is enough according to them) and your legally guilty (USA), with no one ever winning a case against them. It's just pay to play, even with originals.
It was called Beethoven's and you had to be good, even though you were going to be playing instrumentals somewhat in the background. He didn't read music or play classical but he could play anything he heard, was wickedly good at faking it and amazed them at stealthily playing pop tunes in classical style.
He would play from 4 to 8, five days a week.
They had a beautifully-tuned well-polished Steinway featured in a corner area of the bar that was overlooking the open-air dining room below. The piano was on a little riser and the back walls were smoothly mirrorized other than a small stainless audio jackplate right near the piano stool.
Every day he would come in wearing his tuxedo, sit down at the instrument, unplug the piped hotel Muzak from the jackplate, and plug himself into it instead.
He could be kind of bold when taking requests from the bar patrons, but down in the dining area it was always a nice background effect.
And of course when you used the elevators or the bathrooms, he was live for your listening pleasure.
All beautiful, all music, all the time.
I think the answer might be a lot more mundane. Other posters mention that department stores were a big source of elevators that played music. Department stores in the US are mostly dead, and their physical replacements (big box stores like Target and Walmart) are single-story affairs, so they're playing music, just in buildings without elevators.
I do notice the background music at Trader Joe's. It's typically upbeat Boomer pop. If they played Ascension they'd empty out the store.
After all, for a moment they have a monopoly on your attention.
The same holds for public restrooms.
The question is asked, but not answered.
Regarding the music itself, we get one mention of Brian Eno in the penultimate paragraph, as a side, and none of Erik Satie (who invented the genre in 1917 [0]).
This is a kind of content-free article. Literature for elevators maybe.
In some ways, it feels like as visual aesthetics went minimalist, so did the soundscape.
I'd personally like to hear an even quieter soundscape. It's so annoying to be sitting in a bar or hotel with sound blasting at you. It's like they expect people fear being alone with their thoughts or to be unable to make conversation when together, so they feel the need to fill the void.
This article is the trend: “lose”
Elevator owners are already there, the ones I use all have advertising screens in them just like the gas pumps.
Somehow it didn't bother me then, because everything in that godforsaken city is loud and obnoxious. So it just kinda fit in.
But if elevators at typical office buildings or apartment complexes start doing this? We're doomed.
A news headline and then ads for everything from food to cars to podcasts. Another headline, more ads.
We were on the 45th floor, so there was plenty of captive time.
The biggest company that puts the TVs in elevators is literally called “Captivate.”
Adverts on trains are even worse, I pay £100+ for a ticket and have to suffer the adverts because they want to get another 50p or whatever.
So I'll drive instead. Although the M6 seems to have more and more adverts in fields along it as time does on.
When I'm dictator of the world I'll ban all adverts, they are a drain on society.
The high-rise building I worked in several years ago put ad screens in the elevators. No sound, fortunately - but still! Video ads in your face, on the way to work, on the way to lunch, up and down, over and over, every day? It was more than I could stand.
I bought a roll of privacy film, cut pieces sized to the screens, and kept them in my bag. Every time I was alone in the elevator, I'd pull one out and glue it to the screen. Ahh, tranquility: the ads dissolved into a meaningless colorful blur.
Of course the maintenance folks would scrape the film off whenever they found it, but I just glued it back on, over and over... for months.
If your country doesn't have those (yet), it almost reads like satire.
Edit: I forgot that the book also mentions a German category, Gebrauchsmusik, or utility music: https://en.m.wikipedia.org/wiki/Gebrauchsmusik
I am unavoidably reminded of Sirius Cybernetics Corporation’s Happy Vertical People Transporters.
Time to start lobbying making privacy masks for the public. For now, my COVID mask will do.
It’s called a Guy Fawkes mask.
Obviously not every single elevator should have its own chime, but maybe regional or some other distinguishing factor could play a role.
https://www.youtube.com/watch?v=lCgRc0qveIg
Also don't forget the entire idea could be a diminishing return - the better the technology, the shorter the time.
If Otis intentionally lengthening trip time so that they can feed more entertainment until a state-level regulation comes in place, I would start to suspect they've hired Zuckerberg.
I guess I don't need to mention the privacy concerns and consumer rights, considering this is HN.
p.s. the author never heard music in Britain's elevator because elevator = conveyor belt, the little box thing that carry people up and down a building? It's called a "lift" (sorry I'll see myself out...)
"Silence(TM) - Ask for it by name! Not available in stores."
https://www.youtube.com/watch?v=BYOrgZN2CtQ
Riding the elevator in the LAX Theme Building, up to the dearly missed Encounter rotating restaurant, it sounded like you were going on a space trip to visit a 1960s starship. (Looked this up just now and I guess it was more of a Jetsons vibe? https://www.youtube.com/watch?v=Vc9tdeLHFRI )
I wonder if younger people who have never experienced elevator music ever wonder where the term came from or is it descriptive enough that they're able to put two and two together.
Something, something, uncomfortable social awkwardness, being trapped in a confined space, and the music just highlighting the social awkwardness and lack of escape.
Plus how can you talk about the weather, if the music is drowning it out?
[1]: https://en.m.wikipedia.org/wiki/Music_for_a_French_Elevator_...