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We've actually found a mixture of automatic replies, backed up by a human, is the way to go.

1. Do it manually

2. Automate the common cases

3. Goto 1

The other trick is to build good tools to make it stupid-simple for an agent to do the complicated part, like setting up a subscription or a scheduled order.

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Are you text enabling businesses existing phone numbers, pushing businesses to go to a provider like Twilio, or porting out the main public facing number then call forwarding the number (and adding hundreds of milliseconds of latency to incoming calls) used for texting?

Also, any thoughts on The Campaign Registry and the recent changes they have made?

Honestly most brands so far are perfectly happy having a new number specifically for SMS.

Campaign registration and 10DLC stuff is annoying but not the end of the world. Honestly, we prefer doing real-time messaging based on user events rather than mass-campaigns, so it's less of a problem when you're spreading messages out that way.

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