You have $200. How do you drive mobile app installs?

(iOS Dev) What is your revenue model? Ads? Price? DLC? It makes a difference. As well as the market.

In general though, I have found that the best use of your time and money is making a good demonstration video on YouTube (which improves all of your future posts/messages you distribute anywhere), and a PRMac release ($20).

I'm not endorsing PRMac, but I have had great success with it, and in the long run it helps your search rankings.

Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.

> it's a pretty niche app (leadership > development for corporate ethics),

You are probably better off exploring other online channels and driving them to your market page.

cool thanks for the tip

Direct CPI buying is the route I would go.

Agreed.