I must confess that I like bending/folding screens and "rolling screens" even more (i.e. for TVs). I would fold my iphone if I could(assuming that the screen would not get worse) and I would love to double the screensize of my macbook air or shink it into an ipad.
Let them burn some budget on crazy ideas, some will stick.
apple decided to use a paper sticker in place of metal shield, turns out whoever designed the phone in the first place used that metal shield as a structural element. No shield = bendy phone = Touch IC just so happen to be located at the bend and its balls pop off. You end up with
At the time people were talking about how hard and clumsy it was to type on and getting your finger grease all over the screen of the phone.
https://omdia.tech.informa.com/pr/2022-mar/omdia-foldable-sm...